Hey, Canadian Media Companies, Instead of Letters, Try Offering Something Better

hbo-go-without-cable

So it looks like some people who have been downloading movies and TV shows illegally are going to get letters. That’s right, not even emails. Actual snail mail. Threatening snail mail at that.

Not sure if this will have any effect, given that our mail service is soon not going to be a door-to-door thing and also considering that these warnings are nothing more than that. There are no fines or jail time possible, they’re just toothless warnings.

But Canadians are, for the most part, a well-intentioned people. I’m sure we’d happily pay to support the shows we want if there was a way. That is, if there was a way that didn’t involve having to first pay for a cable service and then the content we’re looking for.

Such a thing exists south of the border, or rather it will exist soon. HBO is finally making it possible to purchase the GO platform, accessible through computers, smartphones, tablets and as an app on Smart TVs, without first having a cable subscription, but only in the US.

That’s right, all that fine HBO program… Yes, Game of Thrones, new season, because that and maybe True Detective is all we’re really after, right? The service should cost $12 a month and while that’s a pretty penny to pay for one show, it also may include quite a bit of the back catalogue, kind of like Netflix. That means Sopranos, Boardwalk Empire, old episodes of Game of Thrones, pretty good deal, if you ask me.

I would gladly pay $12 a month for HBO legally, instead of “going to a friend’s house” (cause I’d never do anything illegal… and then admit it online). A lot of time, energy, talent and money went into these shows and I’d happily support them. Unfortunately, due to my geographic situation, I can’t. Instead, I’m free to support Canadian cable conglomerates that had no hand in creating the programming I want. I have neither the will or the funds to do that.

It’s time that Canadian media companies shifted focus away from fighting hard to reinforce a system that allows them to become rich by buying then re-selling content they didn’t make, through an outdated method, and instead creating some great content of their own and distributing it through apps and streaming services that the whole world has access to.

There has never been a better opportunity for Canadian-produced media to shine globally. Sure, Canadian companies don’t have the marketing or production budgets that Hollywood does, but that can change and will change if they stop focusing on distribution, and opt for a simple model, using something like a website and an app, and instead of buying US shows, pour that money into content production and promo instead.

Hollywood has a reason to fear the internet, Toronto doesn’t. We should let the full American version of Netflix come in without people having to be clever, same for HBO GO. Who cares what Canadian company owns what? We won’t be buying shows anymore, we’ll be making them.

The internet should have no national boundaries. Not only does that democratize things for smaller content producers, it also makes it possible for national media companies that aren’t American to get a leg up.

Unfortunately, for now, it looks like our media conglomerates are clinging to the old ways so much they’ve resorted to sending letters.

But honestly, guys, if you blow this chance, THE NORTH WILL NEVER FORGET!

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